Minter Dial welcomes Olivier Hinton to discuss innovation, design, and the challenges companies face in embracing change. Drawing from experience across France, the UK, and Italy, Olivier Hinton explains why “thinking in a bigger box” often outpaces the traditional “think outside the box” mantra. They explore the critical roles of company culture, AI’s impact on customer insights, and the balance between creativity and commercial viability. Discover why understanding both structure and symbolism is essential in product design, and how genuine innovation requires more than just following KPIs or chasing rapid returns.
