Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand's "institutional" website? To have or not...
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Thoughtful China – Interview with Normandy Madden (@normandymadden), Executive Producer (MDE69)
This interview is with Normandy Madden. Recorded on my latest trip to Shanghai, this podcast gives us a glimpse into the Chinese digital market. Normandy is the executive producer of Thoughtful China, a weekly online advertising affairs program with over 50,000...
The CEO profile of a true Learning Organization
During my 20th year reunion at INSEAD, I attended a lecture by Professor Peter Zemsky, now interim Dean of INSEAD. It was a fascinating 1h15 "lecture" on the future of learning and the strategic future of the school. And, I came away believing in a new leadership...
Moving to BCC – Great Email Trick (or Habit!)
Emails are a plague for so many people, it's a wonder that not more attention is spent on improving email practices. We'd all benefit from a better email hygiene. One rather underused (and/or misused) tool is the BCC. I thought I'd share a...
How to Improve and What to Avoid in your Email Signatures
My friend Roland Whitehead, CEO of Quru, whom I interviewed a few months back, inspired me to write a post about email signatures. After reading an article I had tweeted from Social Media Today [link now defunct], Roland wrote in an email, "I come from an age where if...
Technical specifications in lieu of branding – Where is the trust building?
Some brands are so imbued with their technicality and scientific know-how that the technical specifications tend to take first fiddle over all notions of branding or emotion. In this post, I thought I would take a look at the world of cameras, to see how we are doing...
The Facebook Reunion – School reunions taking a new form
I just had my 20th year reunion at INSEAD in Fontainebleau. It was a magical affair. Some 80 of my year came, with about half accompanied by significant others, to bring the total on site up to 120+ people. It was our first bona fide Facebook reunion as well, to the...
Putting The Are Back Into Brand – Why It’s Important That Branding Gets Personal
Some industries -- such as fashion, food, magazine -- seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it's important that any marketing branding strategy gets personal....
Krista Madden, founder of Handpicked Media, linking brands with bloggers (MDE67)
Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging...
5 considerations for the future of sales – Business Insider
An article I wrote was just published by Business Insider: "5 Rules for the Future of Sales." Through my operational experience at L'Oreal, having had among other posts, Managing Director of the Salon Division in Canada, I retained a very strong interest the sales...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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