The ball and chain of short-term results The problem with marketing in general, and even more so in digital marketing, is that customer loyalty is far from ingrained in the executive's mindset. And there is good reason for that: the focus is frequently on the wrong...
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Digital marketing best practice sharing
Best practice is all about the experience Is best practice sharing actually possible? Certainly, by the number of times you hear the term bandied about in business conferences, you would expect the concept to be well rehearsed and successful. However, it is just not...
BBC News – Japan population to shrink by one-third by 2060
As if the current economic environment were not difficult enough, Japan, like Germany, is slated to see a very dramatic reduction in population size by the middle of the century. As it is, pretty much all countries in the developed world are expected to see an aging...
mLearning – Zitegeist and learning to love learning again
Tablet Reading: Making Digital Media A Beautiful Experience Sometimes the aha moment comes in mysterious ways. But this weekend, it dawned on me: I actually prefer to read on my iPad than on my computer, and probably more than a regular book if you take my pulse...
Dial a Cop down on Baker Street
The underground journey, the curves, the souvenir of the song "Winding my way down on...", and a little Dial [Digital Marketing] 101. A little too close to home not to post on the blog. Still, I'm not sure why Dial 101 should lead to the police...
What is Social Curation? The 3 key success factors
A healthy social media regime via Curation It seems certain that Social Curation is one of next big waves of the social web. As the title of Clay Johnson's 2011 book "Information Diet" suggests, we need to get on the information fitness program and social...
Are you for fun or functional? A brand marketer’s dilemma
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
Stakeholder or Shareholder value? What every CEO needs to do
In search of the CEO Myndset In a world of economic crises, burgeoning competition, regulatory oversight and the revolution that is the Internet, I think it would be fair to say that the role of the CEO is under siege. The "strategic" allocation [read =...
How Many Podcasts Are There? What’s The Future Of The Podcast?
Updated October 2020: The new 2020 State of Podcasting is out now. Podcasts: thumbs up or thumbs down? If you have come to this blog, is it because you know and already like podcasts? Or are you curious about them? Or did you land here by mistake? The state of the...
The Future of Learning – How should your company adapt and encourage constant learning?
Learning Organizations: New ways of managing As companies grapple with the effects and opportunities of the Internet, social media and the smartphone, internal organizations are having to adapt and transform to accommodate new ways of communicating, new marketing...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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