Storytelling is all the rage... In a quest for content, brands are looking to create stories to recount (online, in particular). The catch is that the stories must resonate with their audience and, more pressingly, must ring true for the employees. I see marketers...
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Making the switch: Where to find the money for your Digital Marketing Strategy?
Money ... and time Time & Money are needed With people running around trying to eke out an extra ounce of productivity in every breathing minute of the day, I often hear people say "I don't have the budget for digital, yet..." It is a most common refrain....
The new GQ for Digital Marketers: What is your Geek Quotient?
Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company's Permanent Education (i.e. with the internal, corporate University). It can no longer be just a "specialty" class, merely for IT, geeks or those...
Blended marketing. What digital marketing can learn from Education
Blend your Marketing Putting marketing into the blender As all corners of the world are being turned upside down by the internet ("no rock unturned"), management and brand marketers are scrambling to adjust. The image that my friend, Thierry, gave me is that of a...
Personal versus Professional: Another ambiguity for digital marketing
Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities. These ambiguities center...
Management skills behind the brand: social attitude
Oyé Oyé: managers listen up In the 16 years that I worked in the professional salon business around the world for L'Oreal (Redken, Kerastase...), I met a great number of extraordinary men and women who are hairdressers, several of whom I still count as close...
The land of Digital Marketing: Virtual Reality or Really Virtual
Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined. They hold dear the job description and want orderly reporting structures. For these people, living...
Digital Marketing Rules: two nil!
Two Nil (aka 2-0) as opposed to 2.0? I frequently hear the term Digital Marketing team. It makes me think that there is still an us versus them kind of mentality inside companies, where management is still not sure who should be responsible for "digital."...
9 1/2 reasons why you should NOT get into social media?
Everyone's talking about it! So, why not to jump into digital media marketing?As much as there is all this hype about businesses getting into social media, there are still a vast majority of companies that have not made the step – and that’s perfectly...
Piece de Resistance – the 2011 film of “what if…”
What if the war went wrong? I was lucky enough to be invited to attend the premiere of Resistance, a new film with Michael Sheen and Andrea Riseborough, directed by Amit Gupta and based on the novel, Resistance by Owen Sheers. The story is fictional and is based on...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My last major published project was Dialogos, Fostering More Meaningful Conversations that was published weekly via Substack, over 79 weeks. I am currently working on a new book, The Avatar Trap.
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