Over the last few weeks, it has become alarmingly clear how many companies and individuals have delegated their communications to AI without saying so. It’s one thing to set up a generic out-of-office reply; it’s quite another to receive hyper-personalised messages that pretend to be written by a real person. After my email was hacked, I saw first-hand how agentic AI can answer “in my name,” waste time, and erode trust. If relationships and reputation matter, we urgently need guardrails, disclosure, and a more honest balance between automation and genuine human conversation.
